How to Build Lifetime Customer Value Through Innovative Loyalty Programs

What does “loyalty” mean to the modern-day consumer? What does it mean to your business? 

For retailers and brands, a successful loyalty program is worth its weight in gold. History (and data) proves that. However, as consumer culture becomes more fragmented, coupled with constantly emerging technology, the ability to know, properly engage with, and target customers becomes increasingly difficult. 

In this guide, we’ll explore how loyalty has evolved over the years, along with best practices for building and growing a successful program in today’s splintered society. 

What you’ll learn about: 

• How loyalty and rewards have evolved over time
• Our modern tech-driven loyalty landscape 
• Advanced concepts like brand evangelism 
• The benefits of first-party data in powering loyalty